How to Find and Use Keywords on Pinterest

You might wonder, what is keywording? And why is it so important? How do you even search for them? 

You got lucky! Because in this post, I’m gonna tell you what keywording is and why it is a crucial part of Pinterest. 

ALSO, I’m going give you the secret of HOW you can use it for Pinterest SEO! 

So, lets dive into how to find and use keywords on Pinterest!

What is Keywording?

Keywording is used to optimise blog posts for search engines. 

You add specific words from your niche allowing people to easily find your post over a million others. 

For example, if your niche is all about baking and cooking, then your keywords should be related to baking and cooking such as cakes, cupcakes, pasta, etc. So that when people search for these specific keywords, they can easily find your content as they will show up in the news feed. 

Your profile name will help you be recognised and searchable, while a good description will lead you to the right audience.

What is Pinterest?

Pinterest is a search and discovery network that allows users to share and find images and blog posts associated with different types of niche.

So why is it important to use keywording in Pinterest?

Keywording is essential to learn for Pinterest SEO. 

Using this right will help your content reach the right audience as the people with the same interests find and interact with it. 

If you don’t use the right keywords, your pins will not get found or they may get found but by the wrong people if you are using incorrect keywords.

HOW TO FIND AND USE KEYWORDS ON PINTEREST

1. Use Simple Words that Fit into Your Niche

Use simple words that fit into your niche. Users typically use the search bar and type simple words to look for the content they want. If you pin titles and descriptions include those simple keywords sentences that they are searching for, then your pin will show up!

Example: 

You have content about how to make a birthday cake, you can use simple keywords such as “birthday cake” “how to make a cake” “cake for birthdays”

2. Don’t Be Too Generic

Somewhat contrasting on the first tip above, not being too generic helps a lot too! Using simple words doesn’t mean you can be generic about it. It still needs to have a few descriptive details, otherwise, it will just fall into with millions of similar pins and it will not be easily found. 

Example:

Let’s say, you have content about outfit tips in winter, you don’t just put #outfit on your keyword because that would be too generic and your content would be swamped by the other different pieces of content about an outfit. Instead, you can use keywords such as “Winter Outfits” “Outfit Tips” or “Winter Clothing”

3. Use the Pinterest Search Bar to Search for Potential Keywords 

Whenever you type words on the Pinterest search bar it will give you a list of suggested keywords that users usually use. You can use them as your guide in making your own keywords.

Put yourself into your ideal clients shoes – what would they be searching for? What questions, problems or events do they have that would trigger them to visit Pinterest for ideas and solutions?

Always know your audience first! 

They will always help you define your keywords. 

Knowing how to use keywords for Pinterest SEO is as important as the content itself. 

Your content will never be of use if it is not visible to your ideal client. 

There you have it. That is how to find and use keywords on Pinterest.

So what are you waiting for? Use your newfound Pinterest SEO knowledge now and generate organic traffic!

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