Promoting your Pinterest page to your existing followers, whether they are on other social media platforms, your email list, or your blog readers, is a great idea! Why spend all that time putting effort into Pinterest if you don’t show it off to the world?
effective ways to encourage your followers to check out your Pinterest
- Cross-Promotion on Social Media: Share your Pinterest page on your other social media platforms. Create posts that showcase what’s unique about your Pinterest content. For instance, if you have a collection of content that is not featured elsewhere, highlight them.
- Tease Pinterest-Exclusive Content: Share previews of Pinterest-exclusive content on your other channels. This could be a snippet of a board or a particularly engaging pin. Let your followers know there’s more to see on Pinterest.
- Integrate Pinterest with Your Blog or Website: If you have a blog or website, embed Pinterest boards or pins on your site. This can be done through widgets that directly show your Pinterest activity.
- Email Marketing: Include a section in your newsletters or email signatures that directs subscribers to your Pinterest page. You can highlight specific boards or recent pins that might interest your email audience.
- Create a Pinterest Series or Event: Announce a special series or event that will take place exclusively on your Pinterest page. This could be a weekly pinning of tips, a collection of resources, or a collaborative board with audience participation.
- Utilise Stories and Live Features: On platforms like Instagram or Facebook, use Stories or Live features to talk about your Pinterest page. You can give a live tour of your Pinterest boards or discuss what followers can expect to find.
- Run a Contest or Giveaway: Host a contest or giveaway that involves your Pinterest page. For example, ask followers to follow your Pinterest page, repin a specific pin, or create a board that reflects a theme relevant to your brand.
- Collaborate with Other Pinners: Collaborate with other Pinterest users who have a significant following. This can introduce your Pinterest page to a broader audience.
- Share Testimonials or Success Stories: If your Pinterest page has helped others or if you have interesting success stories related to your pins, share these stories on your other channels.
- Link to Pinterest in Your Bio: On social media platforms, include a link to your Pinterest page in your bio or profile description.
- Use Pinterest Badges: Use official Pinterest badges on your website or in your email signature to encourage people to follow you on Pinterest.
- Engage with Your Followers: Actively engage with your followers on other platforms and subtly encourage them to join you on Pinterest for more specialised content.
Remember, the key is to provide a compelling reason for your followers to check out your Pinterest page.
Make sure they understand the unique value or content they will gain by following you there!
Good luck!
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These are the exact tips I use with all of my clients to get them firing on all cylinders and making powerful strides forward in their Pinterest marketing!