What should you be pinning in December to boost your visibility and engagement on Pinterest? How can you grow that traffic to your blog? Here is my quick guide to Pinterest Trends for December to get you started!
Pinterest content that is popular in December:
- We can’t talk about pinning in December without talking about Christmas. From decorations to recipes, table decoration to gifts, kids activities to trees, December 25th is the biggest day this month. You need to think through what type of content your reader comes to you for. Do they come to you for crafts? DIY? Recipes? How can you incorporate Christmas into your content?
- Autumn/Winter fashion is huge on Pinterest. Usually we would be looking at but depending on how things go formal wear/party dresses for the upcoming party season but that may be seriously limited this year!
- December is HUGE for wedding engagements. Are you a wedding or engagement photographer? What about engagement parties?
- Cocktail recipes! Connected to the wonderful celebrations in this month – cocktail recipes are very popular.
- Believe it or not, people are already preparing now for New Year’s Eve. Parties, food, fashion etc – you name it!
- Goal setting – those driven individuals will be planning their goals already – help them out with planners, workbooks, journals etc.
December is unusual as soon as December 25th is over, there is a massive shift in what people are searching for.
The searches move towards healthy eating, budgeting, and productivity. You need to be positioning yourself now to grab this group of people who want to hit the ground running in the New Year.
As always, let me know if you have any questions on this. Most topics can be adapted to your niche with some simple twists and tweaks.
Take a look at your analytics to see what did well for you last year OR if you didn’t blog last year during the month of December, take some time now to figure out what types of content your audience would want from you. This is personal to your niche. What is your audience going to want from you when the new year comes and they are amped up for moving their blog and business forward?
Hope you get a lot of ideas from these Pinterest Trends for December to create content for the holidays!
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These are the exact tips I use with all of my clients to get them firing on all cylinders and making powerful strides forward in their Pinterest marketing!